Savitr did a Great Job on the site. Their work was top notch, take a look at www.hatcountry.com and see for yourself!
- Mr. Vandenstockt
| More testimonials |
|
|
|
 |
|
Web Analytics ensures that each customer’s foot print is tracked in terms of behavior, source, geography, time spent, trends, bottlenecks of web properties and a host of other details.
Analysis of the web analytics details ensure that the quality of the web property, the online advertisement campaign and the online marketing strategy receive data driven feedback.
|
|
|
|
The outcome is a smarter & more customer friendly web site which fulfils the objectives of the internet marketing campaign more effectively.
Tracking – Tracking the various sections of the web property, or multiple web properties, access rights, is very important. Our analysts ensure that we set up the right tracking based on your requirements. While Google analytics is inexpensive, the data is owned by Google. Omniture, Click tracks, Web Trends and other tools offer great flexibility but are expensive. Piwik, AW stats and other open source tools are inexpensive but do not provide the detail required for extensive analysis. We select the web analytics tool and tracking methods based on your preferences, needs and our professional judgment.
Filters – All data needs to be viewed through multiple filters to understand trends better. We segregate user data by geography, user groups, sources and IP ranges to ensure that data is not cluttered.
Goal Setting – Each web advertising campaign has a unique goal. This goal needs to be understood and a funnel leading to a goal is created. Creating funnels helps us track the various pages that lead to the fulfillment of the goal. The goal could be registration, buying a product, filling out a survey etc.
Campaign Enablement – We also track campaigns so that the visitor footfall, visitor characteristics, the campaign they have originated from, visitors navigation trends, campaign success and campaign effectiveness.
Value Addition – We mine the data look for trends, analyze customers browsing patterns, identify patterns that enhance our goal, work on patterns that make customers leave the site, provide inputs to online marketers about what works better and give complete control on traffic to online marketing team.
|
|
|
|
|
We have a visually attractive presentation of our business services methodology.
Pressed for time? View our methodology in the flash format.
Click Here |
|
|
|
